Friday, April 3, 2009

Earth School Says No To Kleenex!

In a new video, students at the Earth School, located at the Hilltop Hanover Farm Children’s Environmental Education Center in upstate New York, are saying no to Kleenex. Why? Because Kimberly-Clark, Kleenex’s parent company, clears ancient forests, essential in fighting climate change and providing a home to wildlife like caribou, wolves, eagles and bears, to make disposable products that are used once and then thrown away.

In the students’ video, the kids at Earth School excitedly share their school adventures and their shared commitment to protecting the environment. The students first learned about the Kleercut campaign through their teacher, Barbara Sarbin, and Greenpeace’s Kleenex Free Classrooms web site. The class did research on the destruction of old growth forests caused by tissue-giant Kimberly-Clark to make tissue products like Kleenex.

Robert, age eight, was “upset” when he learned trees were cut “down to put into Kleenex boxes.” Jared, age 9, said Kleenex is unfair and he would be “mad if [he] were an old growth tree going into a tissue box.” The students said they used alternative tissues like Seventh Generation brand because they contain recycled products.

Last month, Greenpeace released its “Recycled Tissue and Toilet Paper Guide”, a credit card-sized shopping guide that helps consumers find the greenest household paper products. In the guide, Greenpeace gives a thumbs up to companies Green Forest, Natural Value and Seventh Generation, while recommending that shoppers avoid products made from Charmin, Angel Soft and Kimberly–Clark, the manufacturer of the popular Kleenex brand of tissue products, toilet paper, facial tissue and napkins.

Greenpeace recommended products meet three important environmental benchmarks: they are made from 100 percent recycled content, a minimum of which is 50 percent post-consumer recycled content; and are not bleached with chlorine or toxic chlorine compounds. The guide rates facial tissues, paper towels, toilet paper, and paper napkins



The opnions expressed in this article are those of Greenpeace - they are not necessarily those of Pink Lemonade or it's sponsors.

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