Wednesday, April 22, 2009

Kleenex's "What a Feeling" marketing is well-deserving of derision. Kimberly-Clark, the largest tissue product company in the world and the makers of Kleenex, has not used its large industry influence to show the way on how to be greener. Instead, it continues to make products from ancient forests that are used once and then thrown away. Kleenex contains no recycled content.

Consumers can make better choices than to buy Kleenex. Greenpeace’s Recycled Tissue and Toilet Paper Guide, a credit card-sized shopping guide, helps consumers find the greenest household paper products. In the guide, Greenpeace gives a thumbs up to companies Green Forest, Natural Value and Seventh Generation, while recommending that shoppers avoid products made from Charmin, Angel Soft and Kimberly–Clark, the manufacturer of the popular Kleenex brand of tissue products, toilet paper, facial tissue and napkins.

Greenpeace recommended products meet three important environmental benchmarks: they are made from 100 percent recycled content, a minimum of which is 50 percent post-consumer recycled content; and are not bleached with chlorine or toxic chlorine compounds. The guide rates facial tissues, paper towels, toilet paper, and paper napkins.

Greenpeace gave an ”Avoid” rating to all of Kimberly-Clark product lines (Kleenex, Scott, Cottonelle, and Viva).

The full Greenpeace Recycled Tissue and Toilet Paper guide can be found at

The opnions expressed in this article are those of Greenpeace - they are not necessarily those of Pink Lemonade or it's sponsors.

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