Thursday, April 2, 2009

Nestle Push Up Announces Two New Flavors

Nestle Push Up Announces Two New Flavors, Celebrates 50th Anniversary With Art Contest for Kids

New Nestlé® Push-Up® Laffy Taffy™ and Nestlé® Push-Up® Nesquik™ Creamy Delights ring in a new era for popular frozen snacks

(OAKLAND, Calif., March 12, 2009) – Can you guess the year?

Alaska and Hawaii become the 49th and 50th states, a first class postage stamp cost only $.04 and Walt Disney Pictures released Sleeping Beauty. We’ll give you one more hint: Nestlé introduced one of America’s favorite frozen snacks: The Nestlé Push-Up brand!

Are you still stumped? The year was 1959. And this year, Nestlé is celebrating the 50th anniversary of the beloved Nestlé Push-Up frozen snack!

Everyone loves a Nestlé Push-Up frozen snack, and now, to celebrate the anniversary, Nestlé is introducing two whimsical flavors to delight a new generation of families. Recapture the simple delight of enjoying a Nestlé Push-Up frozen snack on a summer day with two popular flavors to tempt today’s kids (and kids at heart). Laffy Taffy® candy is one of the top ten candies for kids. Now, your family can enjoy the Laffy Taffy flavors you love in a frozen Nestlé Push-Up snack! Nestlé Push-Up Laffy Taffy snacks are an excellent source of Vitamin C, and are 98% fat free and 70 calories per tube. Most importantly, kids will love the delicious Nestlé Push-Up Laffy Taffy™ flavors: Sammy Strawberry, Hanna Banana and Barri Berry. Children everywhere love Nestlé® Nesquik® chocolate milk, and now they can savor the Nestlé Nesquik chocolate taste they love in a delicious frozen Nestlé Push-Up. Each new Nestlé Push-Up Nesquik Creamy Delights contains both Milk Chocolate and Double Chocolate, and is sure to appeal to the chocolate lovers in your family. Nestlé Push-Up Nesquik Creamy Delights are also an excellent source of Calcium and are 90 calories per tube: a snack both kids and parents can feel good about!

For 50 years, families have loved creamy, delicious Push-Ups,” said John Harrison, Official Taster for Nestlé Push-Up. “The latest flavors in the line-up continue the tradition of providing a tasty snack with less than 100 calories that everyone in the family will enjoy.”

This spring and summer, to celebrate its 50th birthday, the Nestlé Push-Up brand is searching for kids who can create the next great work of “pop” art. Children across the U.S. have a sweet opportunity to demonstrate their creative talents and enter the Push-Up and Create art contest. Three winning kids will have their unique designs featured on millions of Limited Edition Nestlé Push-Up tubes. In addition to having their artwork showcased on this popular frozen snack, each winner will also receive a $1000 gift card that can be used for art supplies and a $2,500 donation to his or her school.

Kids, ages 6-12, are invited to design a unique “virtual” tube by visiting where they can use online design tools to create cool backgrounds, mix colors and sketch their own masterpieces. Entries must be submitted between February 2 and August 31, 2009.

Dreyer’s Grand Ice Cream Holdings, Inc., and its subsidiaries manufacture and distribute a full spectrum of ice cream and frozen dessert products. Brands of frozen dessert products currently manufactured or distributed by Dreyer’s in the United States include Grand, Slow Churned®, Dibs®, Häagen-Dazs®, Nestlé® Drumstick®, Nestlé Crunch®, Nestlé® Butterfinger®, Nestlé® Toll House®, ,Nestlé® Push-Up®, Frosty Paws®, Eskimo Pie®, Fruit Bars and The Skinny Cow®. The company’s premium products are marketed under the Dreyer’s brand name throughout the Western states and Texas, and under the Edy’s® brand name throughout the remainder of the United States. Internationally, the Dreyer’s brand extends to select markets in the Far East and the Edy’s brand extends to the Caribbean and South America. For more information on the company, please visit

In the U.S. the Häagen-Dazs trademark is sub-licensed to Dreyer’s by Nestlé.

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