Sunday, April 5, 2009

‘Safe Eyes Mobile’, First Kid-Safe Browser

As the warmer weather rolls in, kids tend to stay outside and stray further from home, bringing their mobile devices with them. New surveys show that almost ten percent of teens and tweens own iPhones, which give them a gateway to all sorts of inappropriate materials.

Luckily, the first Internet filtering software for the Apple iPhone has arrived with’s new Safe Eyes® Mobile, giving parents a tool to prevent their children from deliberately or inadvertently retrieving Web content that should be off-limits to younger users.

This new browser for the iPhone, iPhone 3G and iPod Touch blocks millions of pages of inappropriate online content while giving users full access to the rest of the Web, eliminating the need to turn off the iPhone’s highly acclaimed mobile browsing feature to avoid exposing children to the unsavory side of the Internet., the recognized leader in Internet safety solutions, today announced that Safe Eyes® Mobile, the first Internet browser that helps parents protect their children from exposure to objectionable content on a mobile device, is now available for purchase through the iPhone App Store.’s Safe Eyes Mobile, designed for the Apple iPhone, iPhone 3G and iPod Touch, blocks inappropriate pages while giving users full access to the rest of the Web.

Safe Eyes Mobile works just like the built-in iPhone browser with pinch and tap zoom, bookmarks, built-in Google search and multiple pages, and has no noticeable effect on iPhone performance. The application carries an introductory price of just $19.99; to purchase Safe Eyes Mobile, visit

With Safe Eyes Mobile, parents can allow their children to surf the Web using the iPhone or other Apple mobile device, confident that they are as protected as if they were at home using a PC equipped with Safe Eyes,” said Aaron Kenny, CTO of “As the first browser application to control iPhone content, Safe Eyes Mobile is the first solution to address this serious problem without an all-or-nothing approach.”

Featuring the same award-winning filtering technology found in Safe Eyes software for PCs and Macs, Safe Eyes Mobile checks requested websites against a massive blacklist of potentially objectionable web addresses that is updated on a daily basis. It prevents iPhone and iPod Touch access to pages in the pornography, nudity, sex and tasteless/gross categories by default.

Parents can configure Safe Eyes Mobile software to filter sites in 31 other categories by visiting Using the PIN-controlled parental controls in the iPhone, they can also turn off the Apple Safari browser and prevent other browsers from being installed, ensuring that Safe Eyes Mobile is the only choice for surfing the Web.

Safe Eyes Mobile is the first all-around choice for Web content protection. The iPhone itself can control Internet browsing only by blocking Web access entirely, while AT&T’s wireless Media Net Parental Controls do not work on the iPhone at all. Safe Eyes Mobile filtering works on both the AT&T cellular network and individual Wi-Fi networks to which the iPhone automatically connects when in range.

Per-phone pricing for Safe Eyes Mobile includes automatic daily updates of the product’s Web site blacklist. To learn more, or to purchase Safe Eyes Mobile at the special introductory price of $19.99, visit

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