Friday, June 5, 2009

Greenpeace's undercover investigation implicating top brands Nike, Adidas, and Others in "Slaughtering the Amazon" Report

This video showcases the role of the footwear industry in Amazon deforestation, the Number 1 cause of global warming causing emissions in Brazil. Brands implicated include Nike, Adidas, and Timberland. Greenpeace issued a report highlighting the problems caused by cattle ranching in the Amazon, and the report has received international coverage, including features in the Guardian and by Reuters.

Greenpeace "Slaughtering the Amazon" report:


For the past three years, Greenpeace has been investigating the cattle industry in Brazil. Not only is the cattle industry the chief source of CO2 emissions in Brazil and also responsible for 80% of deforestation in the Amazon, it is also the largest single driver of deforestation anywhere in the world.

Their investigation exposed the Brazilian government’s complicity in bankrolling the companies responsible for deforestation in the Amazon, as well as several top name shoe brands – such as Adidas, Nike, Reebok, and Timberland – whose demand for leather may be supporting cattle ranchers that are illegally slaughtering the Amazon.

The opnions expressed in this article are those of Greenpeace - they are not necessarily those of Pink Lemonade or it's sponsors.

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