Wednesday, July 29, 2009

Comedy Web Series about Online Dating Premieres on Starring Tom Arnold Kaily Smith Ron Eggold

Webisodes to Premiere on The Frisky

The, the premiere web destination for women 18-34, has acquired the first 16 webisodes from the new web exclusive comedy series “” Produced by Red Ladders Entertainment and starring Kaily Smith (“Forgetting Sarah Marshall”) in the title role, “” is the hilarious tale of a trust fund baby thrust into the 21st Century world of online dating. Smith and partner David Weidoff are the writers and creators of the series

Beginning today, The will debut new episodes of “” every Tuesday and Thursday. The same episode will then be available to watch on the following Wednesday and Friday. Both websites will share links. Video and text interviews with Kaily Smith will be featured on The

For trust fund baby Merrideth Weisman, everything seems perfect: perfect friends, perfect house, perfect Black American Express Card. However, matters take a turn for the worst when Merri’s engagement to the ‘perfect’ man ends miserably and her father (Tom Arnold) delivers an ultimatum that she has to find a job. Merri realizes that the key to her survival is not a career, but a man. And so, the race to the altar begins as she is forced to plunge headfirst into the deep end of the pool – the online dating pool, that is. In addition to Tom Arnold, the series also co-stars Jay Hayden, Andrea Syglowski, Tony Hale and Ryan Eggold as himself.

“The is rapidly building a strong brand identity among young women because they know it is the ultimate place on the web to find smart, funny and, most of all, relatable conversation about what really matters to them,” said Mina Lux, General Manager, The “With the addition of ‘’ to our site – a show whose humor and irreverent point of view reflects our sensibility perfectly – we can give our growing audience even more great exclusive content to look forward to and talk about each and every week.”

About Red Ladders Entertainment

Red Ladders Entertainment is a Los Angeles based production company dedicated to developing and producing new works for Film, TV, Theatre and the Web. RLE was founded in 2006 by friends and partners, Kaily Smith and David Weidoff. Smith and Weidoff first met while attending the USC School of theater BFA Acting Program. Upon graduating in 2005, they formed a professional partnership as writers that would soon give birth to the RLE production company. In March of 2007, RLE achieved early success with the beautifully scripted Good Thing by Jessica Goldberg and directed by B. Swibel. The play garnered critical acclaim for RLE and enjoyed an extended run at the Hudson Mainstage Theatre in Hollywood. RLE has had the great pleasure of collaborating with artists and producers such as Tom Arnold, Ryan Eggold, Tia and Tamera Mowry, Tony Hale, Felicia Day, Tara Smith, B. Swibel, Diana Castle, and Tommy Dewey among many others. In 2008, Smith and Weidoff co-wrote and created the Web Series

About The

The Frisky (, a unique premier online destination for women 18-34, offers smart, funny, fast-paced content and a growing community for girlfriends to speak in authentic voices about the things they really discuss. The Frisky covers celebrity news, pop culture, love, dating, relationships, fashion, beauty and anything else women talk about, obsess about, and want to know about – all with an irreverent, carefree, and most of all, honest and relatable perspective. The Frisky, which launched in March 2008, now has more than 1.4 million unique visitors per month and over 6 million pageviews. (Source: Omniture).

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