Wednesday, August 26, 2009

RITE AID Launches New Online Savings Program

Customers Save by Watching Short Informational Videos on Select Products, Then Print Coupons

Video Values Program Will Feature Changing Library of Videos with New Information and Coupons

Rite Aid has announced a new online savings program at where customers can save with coupons they can print just by watching short informational videos on select products.

The Video Values program was created by AdPerk, a leading provider of strategic video marketing solutions for retailers. Customers can click on the Video Values image on and watch videos for select products. This gives them access to exclusive coupons and savings.

Videos can be viewed by brand, category or manufacturer. Customers can watch videos about select products available at Rite Aid and print related in-store coupons totaling up to $130 in savings. They also receive a $5 Rite Aid Bonus Coupon when they earn 20 video credits. Some videos are worth multiple credits.

New videos and coupons will be offered and updated on an ongoing basis. Customers choose which brands and products interest them. The more videos they watch, the more they save.

Early participation includes Rite Aid vendors Procter & Gamble, Kimberly-Clark, L’Oreal, Johnson and Johnson and Wyeth, as well as major brands including Olayâ, HUGGIESâ, AVEENOâ and Alavert®.

Whether it’s in stores or the path our customers take to get to stores, we’re dedicated to creating an exceptional shopping experience,” said John Learish, Rite Aid Senior Vice President, Marketing. “This launch of Rite Aid Video Values reinforces our commitment to customers and brands. It’s both a fresh offering for consumers and an accountable sales tool that allows brands to understand the direct impact their video has on sales.”

AdPerk is the leading provider of strategic video marketing solutions for retailers. Focused on helping brands deeply engage consumers in a measurable way, AdPerk facilitates environments where brands can index their video and connect it with interested consumers researching purchase decisions online. AdPerk video solutions deploy video, information and value to millions of opt-in consumers to help them make informed choices. Headquartered in San Francisco, AdPerk is committed to raising the bar of traditional advertising methods. For more information about AdPerk, visit:

Rite Aid Corporation (NYSE: RAD) is one of the nation’s leading drugstore chains with more than 4,800 stores in 31 states and the District of Columbia with fiscal 2009 annual sales of more than $26.3 billion. Information about Rite Aid, including corporate background and press releases, is available through the company’s Web site at

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