Wednesday, November 25, 2009

Wine Is a Gift of Flavor, Knowledge

Is there a person on your holiday gift list who has always wanted to become a little more cultured about wine? Perhaps he or she has attended several wine tasting events to sample different styles – just to pique his or her interest even more.

A wine club membership could be the perfect gift for a budding connoisseur. Wine clubs ship different styles of wine – usually red and white varieties – to your house on a regular basis, complete with background history for the wines. A wine club membership is based on different price points – which would allow you to adjust your gift based on your friend or family member's previous wine experience.

The original Wine of the Month Club evolved more than 30 years ago in Palos Verdes, Calif. when Paul Kalemkiarian purchased a pharmacy with a liquor store next door. He turned the liquor store into a fine wine shop and renamed it Palos Verdes Wines and Spirits. Soon, he began treating customers to special red and white wines pulled from the shelves each month. These recommendations were made after many varieties of wine were tasted and compared by knowledgeable customers and friends of Kalemkiarian who became the first members of the Wine of the Month Club.

Soon customers wanted to have the special wines of the month delivered. This process first was done by hand, but then through shipping agencies. Eventually Kalemkiarian decided to retire, and sold off his pharmacies and Palos Verdes Wines and Spirits, but he kept the mail order rights and trademarked "Wine of the Month Club" name.

Now his son, Paul Jr., owns the original Wine of the Month Club, sampling hundreds of varieties of wines every week to make sure the best selections are mailed out to members.

A gift membership to the Wine of the Month Club sends the recipient two pre-screened bottles of wine each month, every other month, or once every three months for a year along with a copy of the monthly Wine Letter and newsletter. The newsletter discusses recipes to make around the wines, the wine steward's thoughts on the wines highlighted that month, characteristics of the grapes, characteristics of the region where the grapes were grown and even the mechanical part of making wine.

This allows your friend or family member to become knowledgeable about wines, their flavors and the grapes that made them. It's the perfect gift to give them to become a good wine connoisseur.

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Courtesy of ARAcontent


Hampers said...

Nice blog with nice title. I completely agree with you that Wine Is a Gift of Flavor, Knowledge. Your blog looks perfect.

Anonymous said...

Great idea. Thanks