Tuesday, August 3, 2010

"I Breastfeed Because..."

From the diverse health benefits, to the increased bonding experience or even to the advanced weight loss, there are many reasons why a woman decides to breastfeed. Now Ameda’s “I Breastfeed Because…” campaign is giving women a voice to share why they made the decision to breastfeed.

About the campaign:

Ameda, a proven leader in breast pump innovation and trusted by moms and hospitals for over 65 years, launches the “I Breastfeed Because…” campaign to give moms a voice on this important subject in time for World Breastfeeding Week, August 1-7. Mothers who are currently breastfeeding, or have in the past, are encouraged to log onto www.ibreastfeedbecause.com/ to upload 20-second videos that share the reasons why they chose to breastfeed.

For each video uploaded, tweet or video comment, Ameda will make a charitable donation to the Human Milk Banking Association of North America, a non-profit association of donor human milk banks established in 1985 to set standards for and to facilitate establishment and operation of milk banks in America. All those who participate are also automatically entered to win a grand prize of a $2,500 nursery makeover or one of 25 secondary prizes, $50 American Express gift cards. While World Breastfeeding Week is Aug 1-7, this campaign will run through September.

To draw attention to the campaign, Bethenny Frankel of Bravo TV’s hit show “Bethenny Getting Married” shared her honest take on why she decided to breastfeed her daughter. “Breastfeeding was very important to me because it is the healthiest option out there and has allowed me to bond with my baby in a way no one else can,” says Bethenny. “Breastfeeding is such an incredible experience and I feel so lucky that I get to share my story with women nationwide through the show and Ameda’s I Breastfeed Because campaign.”

About Purely Yours Ultra Breast Pump:

The Ameda Purely Yours Breast Pump is the world’s only breast pump with a proven Airlock Protection™ barrier. The diaphragm keeps the air from the pump from coming in contact with breast milk while pumping. This, in turn, helps protect breast milk from bacteria, mold and viruses. Purely Yours Ultra breast pump and accessories are available this month at a mass retailer, Babies “R” Us. The comprehensive 18-item launch will include the Purely Yours Ultra breast pump, milk storage and breast care products, and is available on BabiesRUs.com now and will be available in stores beginning August 2010.

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