Thursday, March 3, 2016

National Cereal Day

General Mills Big G Cereals Share Many Reasons to Celebrate

From unique cereal recipes by Chef Justin Warner to simply enjoying a favorite bowl, cereal lovers of all ages are encouraged to share how they are enjoying cereal again on #NationalCerealDay 

Cereal has been a breakfast staple for more than a century, and today, parents and kids are pouring a bowl at all hours of the day. Now, thanks to General Mills, there are more reasons than ever to love cereal and celebrate this year’s National Cereal Day on Monday, March 7.

To inspire coast-to-coast celebrations on the unofficial holiday, General Mills partnered with Food Network’s Chef Justin Warner who developed customized spoon-worthy, cereal-infused recipes. For details on how to plan a family-friendly #NationalCerealDay party complete with Chef Warner’s recipes for Trix Sunrise Chill Pie, Fruity Cheerios Coladas and Cocoa Puffs Beets, visit: A Taste of General Mills.

From Chef Warner’s cereal-ously awesome recipes to recent renovations to the Big G cereal portfolio, General Mills is celebrating #NationalCerealDay for the many reasons why parents and kids can feel good about enjoying their favorite cereals. Moms and dads stocking up on cereals for #NationalCerealDay, or every day, will find that:
  • All General Mills Big G cereals have whole grain as the first ingredient
  • Many childhood favorites have decreased sugar levels to be 10 grams or less per serving
  • Cereal is a good or excellent source of vitamins and minerals, including Vitamin D and Calcium
  • 75 percent of General Mills cereals do not contain artificial flavors and colors from artificial sources
“We continue to take steps to improve our cereal recipes by removing artificial flavors and colors from artificial sources and reducing sugar, all while delivering on the great taste and fun people love,” said Lauren Pradhan, senior marketing manager for wellness strategy in the Cereal division. “We believe these ongoing changes will really allow parents to love the General Mills cereals they grew up with and feel great about serving it to their own children.”

Whether choosing cereal at breakfast, as an afternoon snack or for dessert, there are many reasons to love cereal again. For starters, here are General Mills Big G cereals’ top 5 reasons.

Top 5 Reasons to Enjoy Cereal Again and Celebrate #NationalCerealDay

5. Like a fine wine… some things get better with time. Saturday morning cartoons can now be streamed at any time of the day. Yoga pants and leggings permit grown adults to wear pajamas all day long. On #NationalCerealDay, celebrate something else that has only gotten better with time: childhood favorite cereals from General Mills.

4. The cereal game just got real. Love the colorful pieces in Trix and Fruity Cheerios? Well, General Mills’ new cereal recipes now include fruit and vegetable juices, and spice extracts like turmeric and annatto to achieve the fun red, yellow, orange and purple colors. Plus, Reese’s Puffs and Golden Grahams now incorporate natural vanilla flavor to achieve the delicious taste that adults and children have come to love.

3. Delicious and nutritious. All General Mills Big G cereals have whole grain as the first ingredient, including at least 8 grams of whole grain per serving. Nationwide, General Mills helps deliver 37.5 million whole grain servings per day! Now, that’s a whole lotta grains.

2. Did someone say cereal cocktail? Yep, thanks to Chef Justin Warner, there are even more ways to enjoy favorite cereals. This year, parents can celebrate #NationalCerealDay with a Fruity Cheerios Colada or mix up a mocktail for the kids.

1. Share the love. Munch on it, slurp it or decorate with it! Cereal lovers nationwide are sharing how they enjoy their cereal using #NationalCerealDay to create the ultimate-virtual-breakfast-party. Yes, that’s a thing. Or at least, it is now.

With increased whole grains, reduced sugar and the removal of artificial flavors and colors from artificial sources, there’s never been a better time to celebrate cereal. General Mills has the cereal and #NationalCerealDay tips, recipes and inspiration. Now, just add milk!

Justin Warner's Trix Surprise Chill Pie

Serves 8
Prep Time: 25 minutes
Stand: 5 hours, 25 minutes


1 cup Orange Juice
1 envelope Unflavored Gelatin
1 cup Greek Vanilla Yogurt
1 tablespoon Honey
1/4 teaspoon Ground Turmeric
(I know what you're thinking... turmeric?  Trust me on this, a dash of the curried spice elevates the entire dish!)

2 1/2 cups Golden Grahams Cereal
2 tablespoons firmly packed Brown Sugar
1/3 cup Butter, melted
1 can (11 oz) Mandarin Orange segments, drained, patted dry
(There's just something really delightful about the pop of flavor you get from mandarin oranges - they're so awesome.  Like giant citrus caviar.)

1 cup Whipping Cream
1/4 cup Pomegranate or Cranberry Juice (Grape, blueberry, pear... whatever juice you have in the fridge works here.)
1 1/2 cups Trix Cereal


In 1-quart saucepan, place orange juice and sprinkle with gelatin; let stand 1 minute.  Heat over low heat, about 2 minutes, stirring constantly, until gelatin is dissolved.  Cool slightly.

In small bowl combine yogurt, honey and turmeric.  Stir in cooled juice mixture.  Cover and refrigerate until slightly thickened, 45 to 60 minutes.

Meanwhile, heat oven to 350F.  Using food processor, finely crush Golden Grahams cereal.  In medium bowl, mix crushed cereal and brown sugar with fork.  Stir in melted butter until well mixed.  Place cereal mixture in un-greased 9-inch pie plate.  Press cereal mixture evenly against bottom and sides of pie plate.  Bake 8 to 10 minutes or until set.  Cool completely, about 30 minutes.

Place orange segments in bottom of baked pie crust in a single layer.  Pour slightly thickened orange juice mixture over oranges; refrigerate until set, about 4 hours.

Right before serving, in chilled medium bowl, beat whipping cream with electric mixer on high speed until stiff peaks form.  Fold fruit juice into whipped cream.  1 tablespoon at a time until blended taking care not to over mix.  Spread evenly over top of pie.  Sprinkle Trix cereal over pie right before slicing.  Cover and refigerate any remaining pie.

Dear cereal lover, you heart will "beet" in double time when you pair earthy, jeweled beets with pulverized chocolate-y Cocoa Puffs.  Bonus: these smell like chocolate cake while they're baking.

Justin Warner's Cocoa Puffs Beets

Serves  4
Prep Time:  25 minutes
Start to Finish:  1 hour, 5 minutes


1 lb. Beets, stem and root cut off, peeled
1/2 cup Corn Starch
2 cups Cocoa Puffs cereal
2 1/2 teaspoons Unsweetened Cocoa Powder
1 teaspoon Salt
1/4 teaspoon Black Pepper
2 large Eggs

1/2 cup Sour Cream
1 tablespoon Olive Oil plus more for drizzling
1 teaspoon fresh Thyme leaves
1/4 teaspoon Salt
1 (1-inch) piece of Beet

For Garnish
(Optional but delicious)
Olive oil, minced Parsley, Lemon zest, :Lemon juice


Preheat oven to 400F.  Cut the beets into 1-inch pieces.  Toss all but one of the pieces of beet (set this aside to color the sauce) in the corn starch, shaking off any excess, an set aside.  Pulverize the cocoa Puffs using a spice grinder of mini food processor.  Combine the pulverized Cocoa  Puffs with the salt, pepper and cocoa powder.  Set this mixture aside.

Coat each piece of beet in egg and then dredge in the cereal mix.  Place the coated beets on a greased cookie sheet and bake for about 40 to 45 minutes until fork tender.

While the beets are cooking, make the sauce by combining in a small bowl the sour cream, olive oil, thyme and salt.  Grate the lone piece of beet into the sauce and stir.  Keep chilled until ready to serve.

Plae a spoonful of the sauce on the plate, and pile the beets up on top of the sauce.  Garnish with minced parsley, a drizzle of olive oil, a squirt of lemon juice and some lemon zest.

Tip:  I am pretty sure any kid would eat these without the garish or sauce.  Don't get caught red-handed.  Use gloves (available at any drug store) to keep your hands from taking a beeting.

Stoked for National Cereal Day?  Raise a golden glass and celebrate with a festive cereal-infused cocktail - or mock-tail, as the case may be.

Justin Warner's Fruity Cheerios Coladas

Serves 2
Prep Time:  10 minutes
Start to finish:  20 minutes


2/3 cup White Rum
1/3 cup Fruity Cheerios
1 teaspoon Turmeric
(Potent turmeric can leave a stain - consider wearing gloves and use caution)

1 cup Pineapple Juice
1/2 Cup Cream of Coconut
1/2 cup Plain Greek Yogurt


In a small bowl, combine all of the rum ingredients; and stir to incorporate.  Allow the Fruity Cheerios to soak in the rum for about 10 minutes or until softened but falling apart.

Strain mixture through several coffee filters to make 1/2 cup rum.. Behold!  Orange colored rum!  If you have gloves, you can gently squeeze the Cheerios in the filter to extract more.  If you don't ave gloves and don't mind yellow hands, you can do that too.

Combine cocktail ingredients in a blender with 8 to 10 ounces of ice.  Blend on high speed until combined.  Transfer this to festive glasses and pour 2 oz. of the flavored fun in the center.  Garnish with a Fruity Cheerios stacked umbrella skewered through a wedge of pineapple.

Tip:  You can make this for kids by using coconut water instead of rum.  You could also make a skinnier version by using coconut water instead of the cream of coconut.  If you can find tall, clear tiki glasses I think this would look rad.

For more information on all the reasons to love cereal, visit


About General Mills
General Mills is one of the world’s leading food companies, operating in more than 100 countries around the world. Its brands include Cheerios, Fiber One, Häagen-Dazs, Nature Valley, Yoplait, Betty Crocker, Pillsbury, Green Giant, Old El Paso, Wanchai Ferry, Yoki and more. Headquartered in Minneapolis, Minn., USA, General Mills had fiscal 2015 worldwide sales of US $18.8 billion.

Source: PR Newswire / General Mills

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