Friday, May 12, 2017

Fresh Ways to Celebrate National Hummus Day

Fresh Ways to Celebrate on May 13

Mark your calendars, grab some baby carrots and pita chips, and get ready to celebrate National Hummus Day with Sabra Dipping Company. This annual holiday gives consumers nationwide a chance to share their love of hummus by participating at events, online or at home.  

"National Hummus Day is a day to celebrate our fans and welcome those who have been wanting to try one of America's favorite dips," said Eric Greifenberger, director of marketing, Sabra Dipping Company. "Gathering around the kitchen counter after a long day of school or work and connecting with family over fresh food is the perfect way to celebrate on National Hummus Day, and every day."

Hummus fans can visit throughout National Hummus Day for limited time promotions.  In the spirit of sharing, Sabra coupon values are more than tripled when shared to help make connections through food even more delicious.  Sabra has partnered with social influencers to share new usage ideas and recipes on its social media platforms throughout the day. 
For fans visiting NYC Design Week, Sabra has collaborated with Food Artist and Designer Emilie Baltz to host an interactive eating experience at the DesignJunction + Dwell on Design show at ArtBeam. "TRACES: The Unofficial Meal" will feature hummus alongside a host of vibrant, natural and local ingredients, presented on a large table where diners eat only with their hands – passing food, dipping hummus – while sharing a multisensory moment together.  As they eat without utensils, the traces of their interactions with one another and the food create an abstract painting that represents the art of fresh connections through shared food experiences.
Hummus continues to grow in popularity and can now be found in more than 30% of Americans homes.  People who eat chickpeas/hummus are 1:
  • More likely to have a lower waist circumference and BMI
  • More likely to have better diet quality and glucose control
Hummus fans can join the conversation on social media with hashtag #NationalHummusDay and celebrate with Sabra's 12 flavors of delicious hummus, including new Taco Inspired with Pico de Gallo.

  Source:  Sabra Hummus 

No comments: